Positive Impact
MINI Campus
Achievements
These theoretical-practical training sessions on the new MINI models for our dealership network represent a challenge where we are intensifying our efforts to meet our sustainability standards and create a positive impact.
Purposeful localization
- The event takes place at a location registered as a special employment center, where over 90% of the workforce consists of individuals with disabilities.
Collaboration with NGOs
- Gift from the event produced by Ayúdame 3D, which designs, manufactures, and delivers 3D-printed prosthetics to amputees worldwide free of charge.
Circularity
- Use of reusable modular structures for graphic elements, corrugated cardboard for signage, and credentials printed on seed paper.
